Anvisa rebrands its identity and shows a new look

Anvisa's image has changed. Launched on March 2, 2026, its new visual identity updates the way the Agency communicates with society and its internal audiences, visually representing its role in protecting public health with effectiveness.

More than an aesthetic change, the initiative reinforces the values ​​of health surveillance, such as credibility, technical rigor, transparency, and closeness to the people, factors that align Anvisa's institutional communication with contemporary demands.

“Today we are launching a visual identity that epresents this administration's commitment to modernizing Anvisa, its alignment with new technologies, and its commitment to continue embracing the population in our daily mission of caring for the people and preventing health risks,” says Leandro Safatle, Anvisa’s Chairman.

The new identity was developed according to technical design studies and research that analyzed national and international reference institutions and organizations. The set of colors, fonts, and graphic elements was harmonized with the National Health Surveillance System (SNVS), with the Unified Health System (SUS), of which it is a vital part, and with the offices in ports and airports throughout the national territory. Everything was designed to incorporate the diversity of realities dealt with by the Agency.

A visual system that welcomes, protects, and guides

One of the features of the new identity is the use of graphic elements inspired by Anvisa's own logo. With the logo in mind, vectors were designed to embrace the people on pictures, providing a visual representation of welcoming, care, and protection.

This new aesthetic, which comes from the combination of graphic and symbolic elements, represents the Agency's role as a protective and guiding presence in the lives of the population. In the same way, it strengthens institutional recognition.

All those changes do not affect Anvisa's logo, which remains unchanged. The new visual identity is now being applied to graphic and digital communication materials, including the Agency's website, its intranet, and the Agency's official profiles and pages on social media.

 What does a visual identity stand for?

It can be understood as a collection of graphic elements used by the institution to show itself to society. This combination creates a unique aesthetic, which helps convey Anvisa's mission to society. It also comprises a fundamental tool for building trust and acknowledgment.

A dynamic identity prepared to evolve

The expected timeframe for using the new identity is five years. By establishing a longer horizon, the proposal seeks to ensure greater consistency, continuity, and consolidation of the Agency's visual language, to strengthen institutional recognition and broaden the sense of belonging among those who work in health surveillance throughout the country.

Health surveillance from north to south

Those working outside Anvisa's headquarters in Brasília/DF, in telework, in other states, as well as in the Ports, Airports, and Borders will be able to use standardized models and therefore be integrated into a more aligned and recognizable communication.

Anvisa’s website also with a new look

Anvisa’s homepage also showed a new layout this Monday (March 2nd), incorporating the Agency's new visual identity. The homepage now features a different content arrangement, with greater emphasis on news, and a more intuitive information architecture, providing easier access to information.