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Você está aqui: Home Services Trademarks Trademark – Read more
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Trademark – Read more

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Published in Apr 08, 2015 06:22 PM Updated in Oct 16, 2020 11:19 AM

The registered trademark ensures to its owner the right to exclusive use in the national territory in his field of economic activity for ten years as of the date of granting. The registration may be extended for consecutive ten-year periods.

The trademark may be:

- Word mark: the one formed by words, neologisms, and combinations of letters and numbers.  

- Figurative mark: formed by drawing, image, ideogram, fantasy or figurative form of letter or figure, and words composed of letters of alphabets such as Hebrew, Cyrillic, Arabic, etc.

- Mixed mark: combine image and word.

- Three-dimensional mark: a three-dimensional trademark may be deemed the form of a product when it is capable of being distinguished from other products.

 

Collective mark

The collective mark identifies products or services created by members of a certain collective entity (association, cooperative, union, among others). Only this entity may apply for this registration, and it may establish conditions and prohibitions on the use for associates through a regulation of use.

Certification mark

This mark indicates that the products or services are certified by the owner of the trademark as to origin, form of manufacturing, quality, and other characteristics. The certification mark may only be used pursuant to the standards defined in the process.

Highly-renowned mark

There are companies which trademarks are widely known and prestigious in the market. Those are the highly-renowned marks .
Learn more about these and other definitions in the Trademark Manual.

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  • Services
    • Trademarks
      • Archives
      • Basic Guide
      • Laws and Regulations
      • Madrid Protocol
      • Classification
    • Patents
      • Basic Guide
      • Protecting a patent abroad
      • Copy of patent documents
      • Laws and Regulations
      • e-Patents system
      • INPI-ANVISA Inter-institutional Coordination Group (GAI)
      • Publication codes
      • Prioritized examination
      • PPH
      • Backlog Combat Plan
    • Industrial Designs
      • Archives
      • Basic Guide
      • Classification
      • Laws and Regulations
    • Geographical Indications
      • Archives
      • Basic Guide
      • Laws and Regulations
    • Software
      • Basic Guide
      • Laws and Regulations
    • Integrated Circuit Topographies
      • Basic Guide
      • Laws and Regulations
      • Archives
    • Technology Transfer Agreements
      • Basic Guide
      • Archives
    • Academy
      • About the Academy
      • Postgraduate
      • Extension
      • Publications
      • Library
    • Appeals and Invalidation Procedures
  • Access to information
    • Institutional
    • Open Data
  • Governance
    • Strategic planning
    • Quality Management
    • Ethics
    • Integrity Program
    • Authorities’ Agenda
    • Transparency and Accountability
    • Treatment of Personal Data
    • Information security
  • Strategic use of Industrial Property
    • International Trademark System (Madrid)
    • International Patent System (PCT/CUP)
    • Priority Patent Proceedings
    • International Relations
      • Bilateral, Regional, and Multilateral Activities
    • National and regional cooperation
    • Studies and Technological Information
  • Institutional projects
    • Combating Patent Backlog
    • INPI for Business
    • Operation of Madrid Protocol
    • Digital IP Plan
    • Simplified Special Regime for Brazilian Startups (Inova Simples)
    • Program to Combat Counterfeiting - Directory
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