Notícias
FUNAG launches book about “image barriers” to Brazilian agribusiness and their relationship with the environmental agenda
A barreira de imagem ao agronegócio do Brasil [The Image Barrier to Brazilian Agribusiness], by diplomat Rodrigo Oliveira Govedise, is FUNAG’s latest release.
The book, originally developed as a thesis at the Higher Studies Course (CAE) of the Rio Branco Institute, carries out a critical analysis of the impact of Brazil’s environmental image, especially when it comes to deforestation in the Amazon, on the access of Brazilian agribusiness products to developed markets. The research focuses on meat and soy exports to the United Kingdom, between 2012 and 2024, and highlights the emergence of a possible “image barrier” that poses challenges to the international insertion of the sector.
The publication is available for free download at FUNAG’s digital library.