Book Launch: New Edition of “Diplomacia Cultural” [Cultural Diplomacy]

The book Diplomacia Cultural [Cultural Diplomacy], by Ambassador and brazilian academy member Edgard Telles Ribeiro, has been re-released in its third edition by the Alexandre de Gusmão Foundation. Initially presented as a thesis at the Rio Branco Institute's Higher Studies Course, this new edition retains the original text, with the addition of footnotes that update information and correct acronyms and nomenclature, without altering the content, in order to preserve the historical, academic and pioneering value of the work in the study of Brazil's cultural projection on the international stage.

Written in a context prior to globalization and the Internet, the work was one of the first to systematically address the international projection of Brazilian culture. Today, in the face of new global challenges, such as creative industries and artificial intelligence, cultural diplomacy remains essential as an instrument of dialogue and cooperation between peoples.

The publication is available free of charge in FUNAG's digital library. The printed version can be purchased from the official online store.