SETOR COMERCIAL

O Setor de Promoção Comercial e Investimentos (SECOM) presta apoio aos empresários brasileiros interessados em oportunidades de negócios com a Coreia do Sul, país que apresenta inúmeros atrativos: trata-se de um dos maiores importadores do mundo (mais de USD 632 bilhões em 2024), mercado consumidor superior a 51,5 milhões de habitantes e PIB per capita de USD 37,7 mil (de acordo com projeção do FMI para 2025). O Brasil é hoje o segundo maior parceiro da Coreia do Sul na América Latina, com USD 12,6 bilhões em corrente de comércio e USD 7,3 bilhões em exportações em 2024.

Com vistas a aproveitar as oportunidades oferecidas por esse mercado ainda pouco explorado pelo empresariado brasileiro, o SECOM atua em parceria com diversos ministérios, a Agência Brasileira de Promoção de Exportações e Investimentos (ApexBrasil), a Confederação Nacional da Indústria (CNI) e outras entidades dos setores público e privado. São oferecidos os seguintes serviços:

• Divulgação de empresas brasileiras exportadoras, de diversos setores e portes, junto a interlocutores coreanos;
• Atendimento a consultas comerciais, incluindo contatos de potenciais importadores locais interessados em produtos brasileiros, oportunidades de investimentos no Brasil, dúvidas sobre assuntos alfandegários, etc.;
• Realização de seminários, encontros e eventos de matchmaking;
• Organização de missões empresariais para  prospecção de oportunidades de negócio e contatos com potenciais parceiros;
• Elaboração e atualização do guia “Como exportar: Coreia do Sul”, com informações acerca do mercado sul-coreano (dados gerais, mapa de oportunidades, acesso ao mercado, canais de distribuição, embalagens, entre outros);
• Participação em feiras e exposições relacionadas à promoção da imagem do Brasil e de seus produtos;
• Elaboração de pesquisas e estudos de mercado para produtos brasileiros específicos no mercado sul-coreano.

Loja SECOM Seul - Plataforma Brasil Exportação (BRAEXP)

https://braexp.com.br/servicos/secom-seul/

Guia Como Exportar para a Coreia do Sul - 2023

https://brasilexportacao.com.br/produto/guia-como-exportar-para-coreia-do-sul-2023/

Saiba mais:

I) Publicações:

- APEX - INVEST IN BRASIL: https://investinbrasil.com.br/

- New Growth Acceleration Program (Novo PAC): https://www.gov.br/planalto/en/latest-news/2023/08/novo-pac-
is-to-invest-brl-1-7-trillion-across-all-brazilian-states

- Mover Program (Green Mobility and Innovation): https://www.gov.br/planalto/en/latest-news/2024/12/president
-lula-signs-law-modernizing-import-taxation-and-promoting-green-mobility

- Chips, cloud and robotics: Brazil commits BRL 186.6 billion to drive industrial digitalization: https://www.gov.br/planalto/en/latest-news/2024/09/chips-cloud-and-robotics-brazil-commits-brl-186-6-billion-to-drive-industrial-digitalization

- Brazil's New Industrial Policy (NIB): https://www.gov.br/planalto/en/latest-news/2024/01/brazil-launches-new-industrial-policy-with-development-goals-and-measures-up-to-2033

- Amazon Biobusiness Center - CBA: https://cbamazonia.org/quem-somos/

- Climate Fund Program: https://www.bndes.gov.br/SiteBNDES/bndes/bndes_en/Institucional/Social_and_Environmental_Responsibility/climate_fund_program.html

- Brazilian Emissions Trading System: https://www.gov.br/fazenda/pt-br/acesso-a-informacao/acoes-e-programas/transformacao-ecologica/english-version/news/brazilian-congress-approves-law-establishing-the-brazilian-emissions-trading-system

- Brazilian Greenhouse Gas Emissions Trading System: https://www.gov.br/planalto/en/latest-news/2024/12/president-lula-signs-law-creating-regulated-carbon-market-in-brazil

- Ecological Transformation Plan (Novo Brasil): https://www.gov.br/fazenda/pt-br/acesso-a-informacao/acoes-e-programas/transformacao-ecologica/english-version

- Brazil takes over the BRICS presidency in 2025: https://www.gov.br/planalto/en/latest-news/2025/01/bra
zil-assumes-the-presidency-of-brics-in-2025

- Brazil announces Indonesia as full member of BRICS: https://www.gov.br/planalto/en/latest-news/2025/01/br
azil-announces-indonesia-as-full-member-of-brics

- Embraer - South Korea selects the Embraer C-390 Millennium: https://embraer.com/global/en/news?slug=1207319-
south-korea-selects-the-embraer-c-390-millennium

- President Lula signs law creating renewable energy generation from offshore wind turbines: https://www.gov.br/planalto/en/latest-news/2025/01/president-lula-signs-law-creating-renewable-energy-generation-from-offshore-wind-turbines

- President signs Provisional Measure to recover areas affected by extreme weather events: https://www.gov.br/planalto/en/latest-news/2024/12/president-signs-provisional-measure-to-recover-areas-affected-by-extreme-weather-events

- OMC - Brazil and the WTO: https://www.wto.org/english/thewto_e/countries_e/brazil_e.htm

- OMC - TRADE IN CIVIL AIRCRAFT AGREEMENT- Brazil's terms of accession: https://www.wto.org/english/news_e/news23_e/air_17nov23_e.htm

- OMC - E-commerce - Agreement on Electronic Commerce: https://www.wto.org/english/tratop_e/ecom_e/joint_statement_e.htm

- OMC - The Investment Facilitation for Development (IFD) Agreement: https://www.wto.org/english/tratop_e/invfac_public_e/invfac_e.htm

- OMC - Informal Working Group on Micro, Small and Medium-sized Enterprises (MSMEs): https://www.wto.org/english/tratop_e/msmes_e/msmes_e.htm

- EMBRAPII - How can your company partner with EMBRAPII?: https://embrapii.org.br/en/

- EMBRAPII Projects - Vegetable Bio-Stimulants: https://embrapii.org.br/en/projetos-embrapii
/vegetable-bio-stimulants/

- Brazil's Minister of Mines and Energy defends sustainability for a fair and inclusive energy transition: https://www.gov.br/planalto/en/latest-news/2024/01/brazils-minister-of-mines-and-energy-defends-sustainability-for-a-fair-and-inclusive-energy-transition

- IDB - Brazilian Projects: https://www.iadb.org/en/project-search?query=&f_project_number=&f_operation_number=&f_sector=&f_country_name=Brazil&f_project_status=&f_from=&f_to=&f_approval_date=

- IDB and BNDES Prepare $900 Million to Expand Financing for Small Businesses in the Brazilian Amazon: https://www.iadb.org/en/news/idb-and-bndes-prepare-900-million-expand-financing-small-businesses-brazilian-amazon

- IDB an EU - Initiative to Boost Sustainable Critical Raw Materials Practices in Latin America and the Caribbean: https://www.iadb.org/en/news/global-gateway-new-eu-idb-initiative-boost-sustainable-critical-raw-materials-practices-latin

- Abeeolica - Wind energy - the good winds of Brazil:
https://abeeolica.org.br/en/home-english/

- EMBRAPA - International operations: https://www.embrapa.br/en/web/portal/international-operations

- EMBRAPA - Developing quantum computing is strategic for agriculture in Brazil: https://www.embrapa.br/en/busca-de-noticias/-/noticia/96231776/developing-quantum-computing-is-strategic-for-agriculture-in-brazil

- ABSOLAR - statistics and analysis of the solar PV market in Brazil: https://www.absolar.org.br/en/market/

- COP 30 - 2025 UN Climate Change Conference (UNFCCC COP 30) November 2025 in Belém, Brazil: https://sdg.iisd.org/events/2025-un-climate-change-conference-unfccc-cop-30/

- UNCTAD - Contribution from Brazil on Measuring E-Commerce and the Digital Economy:
https://unctad.org/system/files/non-official-document/01contribution_wgecde2024_en.pdf

- UNCTAD - Insights from Port of Suape, Brazil: https://unctad.org/meeting/special-event-insights-port-suape-brazil

- CVM - Foreign Investors - Regulation of Interest: https://www.gov.br/cvm/en/foreign-investors/regulation-of-interest

- CVM - Economic Reports: https://www.gov.br/cvm/en/database-query/economic-report

- CVM - International Cooperation & Information Exchange:
https://www.gov.br/cvm/en/international-affairs/international-cooperation-information-exchange

- At COP16, five countries commit to Tropical Forest Finance Facility:
https://www.gov.br/secom/en/latest-news/2024/10/at-cop16-five-countries-commit-to-tropical-forest-finance-facility

- Observatory of Brazilian Agriculture:
https://observatorio.agropecuaria.inmet.gov.br/

- CNA - Expo ANTAD 2025 - Guadalaraja - México 24-28 mar 25: https://www.cnabrasil.org.br/eventos/expoantadgualajaram
exico

- ANP - GRANTING THE EXERCISE OF EXPLORATION OR REHABILITATION AND PRODUCTION OIL AND NATURAL GAS [Oferta Permanente de Concessão (OPC) - dez 2024]: https://www.gov.br/anp/pt-br/rodadas-anp/oferta-permanente/opc/arquivos/edital/edital-opc-en.pdf

II) Vídeos:

- APEX - INVEST IN BRASIL:
https://youtu.be/47M-NplPdxs?si=f5Mii5tUhPx4H0il

- [Visit Brasil] There is a whole world waiting for you in Brazil!: https://www.youtube.com/watch?v=HBW_XQFSe8o

- [Visit Brasil] There's no place like Brazil:
https://www.youtube.com/watch?v=tZ6Tslj1D8c

- [Visit Brasil] We are Brasil, spelled with the letter S. And this is our brand:
https://www.youtube.com/watch?v=HXwUZ3lMfvo