Promoção Comercial / Trade Promotion
(English version follows)
SETOR DE PROMOÇÃO COMERCIAL E INVESTIMENTOS
O Setor de Promoção Comercial e Investimentos (SECOM) é um dos setores do Consulado-Geral do Brasil em Toronto e tem como principais atribuições promover as exportações brasileiras para o Canadá, apoiar as empresas brasileiras a expandir suas operações para o mercado canadense, organizar missões e feiras de negócios, atrair investimentos empresariais e promover o turismo para o Brasil.
Dados sobre Comércio Bilateral
Programa de Parcerias de Investimentos
Instituições relacionadas ao comércio bilateral
Fontes de informação sobre o mercado canadense
- Jurisdições dos SECOMs no Canadá:
SECOM Toronto
Jurisdição: Ontário (exceto Ottawa), Manitoba e território de Nunavut
77 Bloor Street West, Suite 1105
Toronto, ON M5S 1M2 - Canadá
Tel: +1 (416) 922-8481
Email: trade.toronto@itamaraty.gov.br
Chefe do SECOM : André Saboya Martins
Assistente Técnica : Stefania Carrilho Tomé
SECOM Montreal
Jurisdição: Quebec, Novo Brunswick, Ilha do Príncipe Eduardo, Nova Escócia, Terra Nova e Labrador
Tel: +1 (514) 906-2800
secom.montreal@itamaraty.gov.br
http://montreal.itamaraty.gov.br
SECOM Vancouver
Jurisdição: Colúmbia Britânica, Alberta, Saskatchewan, Yukon and Northwest Territories
Tel: +1 (604) 696-5311 ramal 119
secom.vancouver@itamaraty.gov.br
http://vancouver.itamaraty.gov.br
Comex Stat: acesso a dados sobre o intercâmbio comercial entre Brasil e Canadá.
Industry Canada: indicadores do intercâmbio comercial entre Canadá e demais países, incluindo o Brasil.
O guia “Acesso Canadá: Uma Guia para Exportação para o Canadá” está disponível gratuitamente no site da Trade Facilitation Office, TFO , uma organização sem fins lucrativos, com sede em Ottawa, que auxilia Pequenas e Médias Empresas (PMEs) e instituições de apoio ao comércio de países em desenvolvimento a acessar mercados internacionais através de informações, consultoria e serviços de contato.
Dentro do referido guia estão disponíveis igualmente para download gratuito - em inglês, francês ou espanhol - na seção “Market Information Papers / Services for Foreign Suppliers”, diversos estudos de mercado.
A plataforma Brasil Exportação BRAEXP oferece informações sobre serviços de comércio exterior, com foco nas exportações de micro, pequenas e médias empresas brasileiras. Estão disponíveis guias de exportação, informações sobre regulamentações, acordos bilaterais, barreiras tarifárias, listas de feiras e eventos, entre outros temas de interesse.
O portal Invest & Export Brasil é uma plataforma de divulgação das oportunidades de negócios e investimentos no Brasil, resultante de esforço conjunto entre os Ministérios das Relações Exteriores (MRE), do Desenvolvimento, Indústria, Comércio e Serviços (MDIC) e da Agricultura, Pecuária e Abastecimento (MAPA).
Essa plataforma reúne acervo consolidado de informações sobre oportunidades de negócios e investimentos no Brasil, bem como apresenta os principais produtos e serviços disponibilizados pelos órgãos brasileiros dedicados ao tema.
O Programa de Parcerias de Investimentos apresenta projetos de infraestrutura nos setores Elétrico, Rodoviário, Ferroviário e Aeroportuário.
O cadastro na Vitrine do Exportador do Invest & Export Brasil é gratuito e possibilita integrar base de dados e divulgar no mercado internacional as empresas brasileiras e seus produtos e serviços.
ApexBrasil: Agência Brasileira de Promoção de Exportações e Investimentos.
Brazil-Canada Chamber of Commerce in Toronto (BCCC)
Câmara de Comércio Brasil-Canadá em São Paulo (CCBC)
Correios: Exporta Fácil.
FCBB: Federation of Canadian-Brazilian Businesses
Ministério do Desenvolvimento, Indústria, Comércio e Serviços
SEBRAE: Serviço de Apoio à Pequena e Média Empresa.
Bank of Canada: taxa de câmbio e estatísticas
Canadian Food Inspection Agency: regulamentos sobre importação de alimentos
Canadian Border Services Agency: informações sobre tarifas e legislação de importação no Canadá
Canadian Importers Database: banco de dados sobre empresas importadoras canadenses. Para pesquisar o contato das empresas, utilize a Yellow Pages ou Canadian Trade Index
Canadian Trade Index: diretório de empresas canadenses.
Competition Bureau Canada: Agência de defesa pela livre concorrência no mercado do Canadá
CSA Group: Associação Canadense de Normas e Padrões
Global Affairs Canada: Governo canadense no Brasil e suas representações
Start a Business in Canada: passo a passo para a abertura de empresas no Canadá
Start a Business in Ontario: passo a passo para a abertura de empresas na província de Ontário
I.E. Canada: Associação Canadense de Importadores e Exportadores
Retail Council of Canada: Conselho varejista do Canadá
Standards Council of Canada: Conselho de Normas do Canadá
Statistics Canada: Agência canadense de estatística
TorontoGlobal: Agência para promoção de investimentos em Toronto
Trade Facilitation Office (TFO): escritório canadense de apoio à pequena e média empresa importadora
World Trade Organization: indicadores básicos sobre a economia canadense e comércio exterior
Obs: O Consulado-Geral do Brasil em Toronto não se responsabiliza pelas informações fornecidas por terceiros.
Para informações sobre turismo no Brasil, acesse a página Visit Brasil
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TRADE PROMOTION AND INVESTMENT OFFICE
The Trade Promotion and Investment Office is part of the Consulate General of Brazil in Toronto and its main mandate is to promote Brazilian exports into Canada, assist Brazilian companies to expand their operations into the Canadian market, organize business missions and trade shows, attract business investment and promote tourism into Brazil.
Institutions related to the bilateral trade:
- accessibility-anchorSECOMs in Canada
SECOM Toronto
Jurisdiction: Ontario (except Ottawa), Manitoba and the territory of Nunavut
Brazilian Trade Promotion and Investment Section
77 Bloor Street West, Suite 1109
Toronto, ON M5S 1M2 - Canada
Tel: +1 (416) 922-8481
Email: trade.toronto@itamaraty.gov.br
Trade Commissioner : André Saboya Martins
Trade Officers :
Stefania Carrilho Tomé
SECOM Montreal
Jurisdiction: Quebec, New Brunswick, Prince Edward Island, Nova Scotia, Newfoundland and Labrador
Tel: +1 (514) 906-2800
secom.montreal@itamaraty.gov.br
http://montreal.itamaraty.gov.br
SECOM Vancouver
Jurisdiction: British Columbia, Alberta, Saskatchewan, Yukon and Northwest Territories
Tel: +1 (604) 696-5311 ramal 119
secom.vancouver@itamaraty.gov.br
http://vancouver.itamaraty.gov.br
- accessibility-anchorInvest & Export Brazil
Invest & Export Brazil is a website of the Brazilian federal government aimed at promoting foreign trade and attracting international investors to the country's dynamic domestic economy.
The platform brings together information on investment and business opportunities presenting, in a structured and thematic manner, Brazil's major industries and institutions supporting them.
- accessibility-anchorInvest in Brazil
Investment Partnership Program Infrastructure projects – Energy, Roads, Railway and Airport sectors
Investment Guide to Brazil 2019
Brazilian Official Guide on Investment Opportunities
- accessibility-anchorBilateral Trade Data
Industry Canada: trade indicators between Canada, Brazil and other countries
- accessibility-anchorInstitutions related to the bilateral trade
ApexBrasil: Brazilian Trade and Investment Promotion Agency
Brazil-Canada Chamber of Commerce in Toronto (BCCC)
Brazil-Canada Chamber of Commerce in Sao Paulo (CCBC)
Federation of Canadian-Brazilian Businesses (FCBB)
The Canadian Trade Commissioner Service in Brazil
World Trade Organization: basic indicators on the Canadian economy and foreign trade
Note: The Consulate General of Brazil in Toronto is not responsible for the content of external websites and publications.
- accessibility-anchorTourism
For information about tourism in Brazil, please access Visit Brazil .
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NOTÍCIAS
Remarks by the Consul-General of Brazil in Toronto, Ambassador Enio Cordeiro, at the Seminar Doing Business with Brazil – 2025
(10.9.2025)
- These are times marked by the uncertainties of unilateralism, which brings about an enormous amount of trade and political tensions.
- Brazil and Canada are affected in many ways and both countries were suddenly reminded of the need to reduce vulnerabilities and reinforce economic resilience through diversification of their trade and investment relations.
- This moment represents an invaluable opportunity to reinforce our bilateral ties and assert a broader recognition of the strategic importance of a much closer interaction and proximity between our two countries.
- This is a moment to do more together and to strengthen our common agendas.
- This is why our authorities decided to resume this year the negotiations for a free trade agreement between Canada and Mercosur, which have been dormant for the past 5 years.
- The conclusion of this agreement would represent an enhanced market access for Mercosul countries in Canada and promote a stronger presence of Canada in a joint Mercosul market of nearly 300 million consumers and a combined GDP of more than 2,5 trillion USD.
- This political opportunity cannot be missed.
- We just received in Brazil two weeks ago a visit by the Canadian Minister of International Trade, who went to Brasília and São Paulo to discuss a framework for the resumed negotiations and the prospect for new trade and investment partnerships.
- A meeting of the chief negotiators will take place in October. Mercosul and Canada will certainly make their best efforts, with pragmatism and flexibility, to bring negotiations to a successful conclusion by mid-next year.
- I wish to point out that the economies of Brazil and Canada are comparable in size, both with a GDP over 2 trillion USD.
- But it is worth to note that the share of international trade in the generation of the GDP is much lower in Brazil. International trade represents 30% of the GDP in the case of Brazil and 60% of the GDP for Canada. With a population of 210 million, the weight of domestic consumption is predominant for the Brazilian economy, even though resilience of the external sector remains always a crucial factor.
- Both Brazil and Canada have trade relations covering all regions of the world.
- Canada’s international trade is nevertheless heavily concentrated in one single market. The U.S. is the destination for 75% of the Canadian exports and the origin of 50% of the Canadian imports.
- For its part, the geographical distribution of the Brazilian international trade reflects a lower degree of dependence on the hazards of a single market. (China: 26%; EU: 20%; USA: 13%; Latin America: 10%; Argentina: 4%; Mexico: 2,5%; Canada: 1,5%).
- A clear shortcoming for Brazil is the fact that our exports to the world are heavily concentrated in a limited number of items. These items include crude oil, iron ore, soybeans, alumina, bovine meat and poultry, coffee, sugar and molasses.
- The main destination for Brazilian exports of industrialized goods is the U.S. (aircrafts, industrial machines, engines, steel and lumber products, construction materials, orange juice). The U.S. is also the main source of foreign investments and the main exporter of services to Brazil.
- The second destination for Brazilian exports of industrialized goods is Latin America. And in the automotive sector, Argentina and Mexico are our most important trading partners.
- As for Canada, our bilateral trade stood last year above 9 billion USD, with Brazilian exports at 6 billion dollars and Brazilian imports at 3 billion dollars.
- These figures are growing, although they still look shy and modest.
- But the importance of our bilateral trade with Canada cannot be underestimated. As a matter of fact, Brazil trades individually with Canada almost the same value as we trade with Japan, Italy and France, and even more than we trade with the United Kingdom.
- But again, the clear shortcoming in our bilateral trade lies in the fact that 80% of its value is limited to a very small number of products.
- Exports by Brazil are concentrated in: gold (30%), alumina (25%), sugar and molasses (10%), regional airplanes and parts (8%), coffee (4%).
- Exports by Canada: fertilizers/potash (50%), engines and machines (10%) aircrafts and parts (7%), ethylene polymers (5%), pharmaceuticals (4%)
- However important, it is undeniable that this “traditional trade in the same limited group of items” fails to grasp the enormous opportunities and complementarities that exist in areas where both countries are leaders in technology, with abundant expertise and natural resources.
- We still need to explore in a greater extent the immense opportunities for trade in complementary sectors such as biotechnology, biofuels, renewable energy, advanced manufacturing, digital services, food security and critical minerals, among others.
- We definitely need to promote more trade and technological partnerships between our two private sectors.
- As food for thought, the Brazilian Consulate prepared a non-paper on areas prone to increased collaboration, mapping out opportunities where our technological capabilities can drive economic transformation together. We will share this non-paper with you later in our discussions.
- A real success story lies in our bilateral private investments, with more than 20 billion USD already flowing in each direction.
- Canadian institutional investors have become strong partners in Brazil, helping to sustain development in many sectors, while generating high returns for Canadian pensioners.
- Brazilian companies have equally transformed sectors of the Canadian economy. Vale operations for instance represent a real innovation hub in green mining technologies. Gerdau brings expertise in steel production, and JBS has become one of the largest food processors in Canada.
- As a last point, I would like to share with you a few comments on the tariffs recently imposed by the U.S. on their trading partners around the globe, including Canada and Brazil.
- For Brazilian exports, the most affected sectors are the steel industry, aluminum, tropical fruits, bovine meat, fish farming, furniture and coffee.
- This tariff aggression is totally unfounded and unjustifiable.
- I wish to point out that Brazil’s consolidated tariff in WTO is 11,2% and that the average effective tariff applied to all imports in Brazil is 4,9%.
- For its part, the average effective tariff applied in Brazil to imports from the U.S. is a mere 2,7%.
- 50% of the U.S. exports enter Brazil with ZERO tariff (that means 40 billion dollars a year in exports from the U.S. enter Brazil without any tax at all (“one-way FTA ?”). Besides, an additional 15% of the Brazilian imports from the U.S. pay a tariff of only 2%.
- In the past 5 years, the U.S. accumulated a 60 billion dollars trade surplus (in goods and services) with Brazil. And in the past 10 years, the U.S. accumulated a trade surplus of 263 billion dollars with Brazil.
- Current events represent a setback in the quality of a relationship that we have always been keen to uphold and preserve. Brazil remains nevertheless committed to dialogue and to the active search for agreed solutions in trade disputes with all partners around the world.
Thank you.